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| In Memory of Friends and Family |
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For over a decade, Jim Gardner, working with his brother, DiGard
Racing Team founder Bill Gardner, was a beloved and irreplaceable
leader of the DiGard team. With Bill handling the business side
of the enterprise, Jim was responsible for the success of the
team at the individual level. Jim maintained a close personal
relationship with each member of the DiGard team, bringing the
group together as a single force, galvanizing the entire group
as a whole. Each member of the team worked with Jim on a one-to-one
basis as they took the team from one victory to the next. Jim
was instrumental in the success of the team as a whole, and also
the success of each individual member of the team. Jim was a
true pioneer in the field, he was a pivotal part of the success
of the innovations and progress brought to the motorsports industry
by DiGard Racing
Jim will be always remembered and truly missed by the entire alumni of the DiGard
Racing team, and the true loves of his life, his wife, daughter, and family. |
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| Tributes |
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| Bill Stokely,
Chairman of Stokely-Van Camp, had the forsight to become the first
non-automotive consumer brand to sponsor a NASCAR racecar. Stokely
Van Camp chose their Gatorade product to sponsor the DiGard Racing
Gatorade 88 Chevy. During the first year of the sponsorship, sales
of Gatorade increased by 300%. The Gatorade sponsorship was the
first national sponsorship by a non-automotive, consumer brand
in NASCAR history, and it opened the door for other non-traditional
sponsors to follow. |
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